Mark Zuckerberg said that Meta's investments in AI helped META attain a 27.3% increase in revenue for Q1 2024, reaching $36.5 billion, due to AI-driven improvements in ad targeting and efficiency. META has leveraged AI to enhance ad targeting and efficiency, leading to improved product performance and increased sales. These advancements have made Meta's advertising platform more effective, driving substantial financial gains. https://www.cnbc.com/2024/07/31/meta-advertising-growth-proof-that-hefty-ai-spending-is-paying-off.html